Battle is happening in the smartphone. As mobile phone manufacturers are looking for ways to make the screens on their latest devices stand out from the competition, it happened to the front right on the display

The release of the new phone comes with an improved laundry list than the previous model—and not coincidentally, the devices competing for the specifications of the new device. The display is used to be an afterthought, something that phone manufacturers advertise after they talk chipsets and cameras. These days, however, the brightness and refresh rate of the display is usually one of the first things phone manufacturers want to talk about.

The growing importance of displays makes sense. "Smartphones are a mature product category, so manufacturers usually need to find as much differentiation as possible through improvements in cameras, silicon and displays," said Avi Greengart, lead analyst at research firm Techsponential. "A smartphone is basically a single piece of glass, so it's good enough to make that glass stand out.

Ross Young, CEO of display supply chain Consultant, agrees that the front and central nature of the phone's display makes it a major contender to be the focus of any phone update. But there are other factors at play to explain the rise to prominence for the smartphone screen.

"In the case of Oleds, there are also more advanced technologies that improve performance, such as ltpo, CoE, MLA, curvature, folding, tandem, etc., which can improve performance," Young said.

Alphabet soup of its technology has led to a number of improvements in display in recent years. While LTPO, or cryogenic polycrystalline oxide, microlens array (MLA) led to brighter panels, mobile phone manufacturers have helped develop thinner and more flexible displays, display Riff CoE with power management capabilities, or encapsulated color filters have been particularly useful in the growth of the foldable mobile phone market

In essence, a lot of young list technology is why we are seeing more fun with faster refresh rates and increased peak brightness. And that has led to improvements in the display specifications of recent phones.

Consider only this calendar year when we have already seen the Galaxy S24 flagship from Samsung increase its brightness than previous models. All of the new Samsung phones, from the standard S24 to the high-end Galaxy S24Ultra, promise a maximum brightness of 2,600 nit. For the Galaxy S23 family, the brightness was maximum at 1,750 nit.

If that sounds like a big leap forward, consider the OnePlus12, which seems to take on Samsung's flagship for the title of the best Android phone. Its phone claims a peak brightness of 4,500 nit, which is a difficult level of brightness to achieve outside of some very specific conditions, but the brighter smart

focuses on the flagship here, but even the mid-range models boast more impressive display specifications. The Pixel8a, just released by Google, increases the panel refresh rate to 7Hz after the pixel90a provides a 120Hz screen. Google's midrange now offers the same brightness as the Pixel8's flagship 2,000 nits.

It is not for the display improvement of smartphones this year. Apple is likely to release a line-up of iPhone16 in the fall, and rumors have already tipped the screen to brighten with a thinner bezel; For the iPhone16Pro model, the screen size may even increase. It probably won't happen with this fall's iPhone release, but at least 1 report suggests that Apple will use the MicroLED panel on the phone one day. The switch means better brightness, greater power efficiency and improved image contrast.

"Today's premium smartphones are getting brighter displays sip less power," Greengart said. "We expect more tandem OLED configurations to appear, including Honor's limited edition Magic6Ultimate and Apple's new iPad Pro."

In other words, there are other display improvements that still remain to adopt. Do not think that it will be easier anytime soon when the device manufacturer focuses on the screen of the smartphone.