OpenAI's latest Sora video is a rapid fly-through of innovation, conversation, and a hint of red color, as the company uses its flagship video product to promote the new season of TED Talks.

The motion is a bit nauseating, a roller coaster ride through labs, factories, and lecture halls, ending with a shot of someone giving a talk on stage.

It was designed to promote the new season of TED Talks, which will focus on artificial intelligence by exploring what TED will cover in 40 years.

This is the latest Sora release by professional video producers, not the OpenAI team itself, and follows a nature documentary, a music video, and a short film about a man with a foam head.

Currently, Sora is a closed system, so only a small number of artists and creators approved by OpenAI are allowed to use Sora to create anything. This is expected to change later this year as OpenAI is considering integrating Sora with third-party tools like ChatGPT and Adobe Premiere Pro.

The TED Talks were created using Sora by LA-based director Paul Trillo. To get the final 1:33 minute clip, he had to create over 330 clips from text prompts and edit them.

The final video consisted of a total of 25 clips, all created in Sora, except for the TED logo, which was generated by Sora, and all motion and individual shots were generated by AI.

Trillo said: "I really enjoy using this new tool to explore techniques I have done in the past. It gives me a lot of new ideas."

This is a sentiment expressed by many of the creators who were given early access to Sora, suggesting that it could lead to a whole new way of telling stories with visuals.

The video opens with what looks like an explosion, and the camera zooms rapidly forward toward the explosion, beginning a journey of discovery "behind the looking glass."

The camera then flies over various cities and into different types of buildings. At first we see someone lecturing in an alc, and the zoom continues to factories, laboratories, etc.

Every few scenes, perhaps designed to simulate a TED lecture, we see another person giving a lecture against a red background, followed by shots of experiments and research.

Along with Jack's music, the video is compelling and well done. I believe it is a solid indicator of what is possible with generative AI video when left in the hands of the artist, and further supports the idea of unleashing a new era of creativity rather than supplanting its creators.