Artificial Intelligence has gone from being a niche technology, as described in science fiction movies, to now shaping many aspects of our daily lives.

From personalized recommendations on streaming platforms to powering future autonomous vehicles, AI's influence is ever-present and driving innovation in every industry.

As part of its commitment to improving the digital experience of its customers, Qatar Airways wanted to harness the power of AI to tackle its passengers' biggest pain points. Qatar Airways took the bold step of integrating AI into Sama, its digital human cabin crew, to reduce the stress and complexity of trip planning.

Imagine booking a flight and having a knowledgeable travel companion answer your every question. For Qatar Airways customers, Sama provides just that.

Whether you have a small question about baggage allowance, need help traveling with children, or just want inspiration on what to do once you reach your destination, Sama is here to help.

Simply speak or type your question to Sama in QVerse, Qatar Airways' virtual reality experience, and Sama will get back to you in seconds. Travelers can continue the conversation until all questions are answered, just as if they were talking to a real staff member.

This high level of customer experience is important as Qatar Airways plans the next generation of Sama, and this is made possible by the advanced conversational skills provided by the seamless OpenAI integration.

At the same time, Qatar Airways takes great care to ensure that Sama only has access to certain data sources. The only thing worse than not finding an answer to a question is finding the wrong answer. Therefore, Qatar Airways ensures that its customers can have full confidence in Sama's answers.

That said, there are some limitations, at least for now. For example, Sama cannot provide real-time flight information, but as one might expect from Qatar Airways, plans for this technology do not end here. As the airline sent out the world's first digital flight attendants, one can expect that what Sama can do now is only the beginning.

Qatar Airways plans to update Sama regularly, improving what Sama can do and introducing new features to ensure that customers always get the best experience. Eventually, it is hoped that Sama will be able to book flights for customers with a simple request.

Driving this development is Qatar Airways' ongoing commitment to innovation and determination to set new standards in the airline industry with respect to digital services Sama is a big part of that, and there is more to come.

If you would like to learn more and talk to Sama, please visit the QVerse here.