Black Friday is upon us. But that doesn't mean there are no deals to be had.

Instead, Apple is holding a "four-day shopping event," giving away gift cards with qualifying purchases. The most attractive of these is a free $50 gift card with the purchase of an Apple TV 4K.

The Apple TV is one of the best streaming devices you can buy right now, especially if you care about watching content in 4K and HDR. In our review of the Apple TV 4K, we found an intuitive home screen, simple integration with both iOS and MacOS, HomeKit smart home integration through HomeKit, and access to the iTunes library from the TV were among the things we liked.

Additionally, there is a lot of value in having a minimalist remote control that, while cumbersome, does not try to impose on one service or another. Especially since you can invoke Siri with the push of a button.

Obviously it's a bit pricey, and a $50 gift card is not as good as a $50 discount, but a bargain is a bargain. If you're an Apple fan in need of a streaming device for your TV, now is the time to get the Apple TV 4K.

Of course, there are plenty of other Black Friday deals from Apple. Cyber Monday will also take place over the weekend.