Leaker Claims Apple Vision Pro 2 Could Be Priced Down $2,000

Leaker Claims Apple Vision Pro 2 Could Be Priced Down $2,000

The Vision Pro is not yet available outside the U.S., but Apple is reportedly eyeing a 2026 successor. And according to one source, the company will have a pleasant surprise for those who were put off by the $3,500 price tag of the first generation.

According to @Revegnus1 on X (formerly Twitter), the "retail price is between $1,500 and $2,500," which, if true, would be a surprising turnaround and bring the headset suddenly into high-end MacBook territory in terms of cost.

But that's a big "if": the name "Revegnus" may sound familiar to readers of this site, but this is not the @tech_reve X account that has proven accurate in the past.

That account has been suspended and the @Revegnus1 account claims to be the same person, but it is too early to say whether it will prove the accuracy of that insight. Nevertheless, the former account shared a report in March making similar claims.

Apple, of course, enjoys charging a premium for its best-selling products, but in the case of the niche Vision Pro headset, that's a minus; the $3,499 MSRP is clearly Apple's long-term goal, and mixed reality will be the next iPhone is the biggest barrier preventing it from becoming the next iPhone. [Indeed, according to analyst Ming-Chi Kuo, Apple has lowered its headset shipment forecast to around 450,000 units.

Still, technology gets cheaper over time. Samsung was able to reduce the price of its Galaxy Z Flip folding phone by nearly a third in just 18 months, but without the pressure of an annual upgrade cycle, the story is that Apple would need a longer time frame to reduce the cost of the Vision Pro.

Similarly, even with Apple's resources, it cannot hope for components to just be cheaper, and the parts that power the Vision Pro will inevitably be more expensive.

A breakdown of the cost of the Vision Pro 1 shows that, excluding development, packaging, and marketing, each headset costs $1,542 in materials. Even with fairly heroic estimates of long-term pricing trends for components, it seems unreasonable to get a headset at the low end of Levegnas' estimate.

So it is possible that Apple could square this circle with cheaper components than the 1st generation, but even then we recently heard that Apple is "puzzled" about how to cut costs with a possible "Vision SE."

Keeping the device "Pro" while trying to lower the MSRP to consumers will be an even more difficult challenge, but Apple reportedly sees Sony's dual 4K micro OLED displays as one area for efficiency.

In short, the $2,500 price tag should be taken with a pinch of salt, and the $1,500 price tag should be taken with a shakerful of salt.

Since a less expensive Vision Pro seems unlikely in the near future, you might want to check the used market; The Verge found a number of mint-condition headsets that sold for $2,575 to $3,348 within 84 days of their release. found.

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