Google has been working heavily on AI over the past few months, deeply integrating it into the Pixel 8 Pro and launching Gemini. Now it's Chrome's turn to get an upgrade.

Starting today, Chrome (version M121) introduces three experimental generative AI features that will enhance browser creativity and streamline many of your interactions with the browser.

Let's start by getting a little creative with Chrome's themes. You've already seen generative AI wallpapers in Pixel 8 and Android 14; just enter an AI prompt, add some details and a color theme, and the race is on.

These also include an "animated" style option, where you can watch something like the Northern Lights (fully localized in the browser - for those in the know) move subtly in the background.

For now, you can manually group your Chrome tabs. This is great, but to be honest, it's easy to lose track of where you put things. In the heat of the moment, tab groupings can fall apart for no reason.

That's where AI solves this situation. Simply right-click and select "Organize Similar Tabs," and Chrome will find all the related tabs and group them, even naming them with emojis for easy identification.

And finally, perhaps one of the least obvious options in the Chrome experience, but arguably the biggest. Right-click on the text box and select "Help me write," and after a few words of prompting, the AI will help you draft any kind of text, from a friendly RSVP to an inquiry about renting an apartment.

This could go a long way in taking on life's little administrative tasks.

But Google is not stopping at just these features when it adds AI to Chrome. At the end of the blog, the company adds a considerable teaser to look forward to "more ways to incorporate AI and ML into Chrome" throughout 2024.

One key element that appears to be set is the integration of the AI model Gemini into the browser's basic behavior.