The Samsung Galaxy S24 Ultra is scheduled to officially launch tomorrow, but some customers who received their devices early have voiced panic.

Typically, Samsung devices have separate color profiles aimed at allowing users to see colors in different formats. The "Natural" setting is closer to reality, while "Vivid" is more saturated. The Vivid setting does not seem to work as well as it should on the Galaxy S24 Ultra, and some users have commented that the colors look washed out, at least when compared to older models.

Reddit has received complaints from people who received their Galaxy S24 Ultra and began to notice this issue; a user named "Doo-StealYour-HoChoi" claims that the problem is not an actual hardware issue, but rather a natural-to-vivid switch from natural to vivid, rather than an actual hardware problem. They share images showing the difference between the two profiles on both the Galaxy S24 Ultra and the Galaxy S21 Ultra.

The original photos show two sets of images from both the Galaxy S21 Ultra and the Galaxy S24 Ultra, using both the Natural and Vivid profiles Although there is a noticeable difference between the profiles on the Galaxy S21 Ultra but this is not the case for the Galaxy S24 Ultra, and the colors appear to be very similar.

We set out to reproduce this on the Galaxy S24 Ultra and found no substantial change in saturation between the Vivid and Natural profiles.

Samsung has not commented on this issue at this time, but Tom's Guide has contacted a representative from the company and will update this article if we hear back.

One user on the Reddit thread was reportedly told by a Samsung support representative that there will be a software update. This would lend credence to the claim that it is a software issue, not a hardware issue.

Meanwhile, Android Authority speculates that the issue is due to the One UI 6.1 update, which is exclusive to the Galaxy S24 Ultra. The site states that One UI 6.1 does not have a vivid color profile, so there may be no real change when the option is selected. However, our photos show some small changes that indicate that it is more a matter of scale.

Currently, this issue appears to affect only the Galaxy S24 Ultra, with no reports of similar problems with other Galaxy S24 models. Until Samsung makes an official comment on the issue, we will not know for sure what the cause is or what the possible solution is.