Samsung is no stranger to market domination, with a new post showing that 101 million units will be sold in 2023, giving it a 227% share of the OLED TV market

Samsung Electronics announced the news in a blog post that included market research from Omdia; the majority of Samsung OLED TVs purchased during 2023 were QD-OLEDs, with only a limited number of WOLEDs purchased

After releasing this report, Samsung will be presenting several new TVs and TV technologies at its Tech Seminar this Thursday in Frankfurt, Germany Most exciting is an AI upgrade that will be included in the company's 2024 TV lineup, which the company claims aims to provide deeper personalization insights and improved picture quality

Samsung has yet to slow down in its continued market dominance Despite competition from budget TV makers Hisense and TCL last year, Samsung has not wavered, holding a 301% share of the global TV market as of 2023

The TV maker claims how it remains the leading TV brand in its 18th year, citing the release of its Neo QLED lineup in 2017 as the catalyst for its continued success, with sales now well over 40 million units, 831 million televisions by 2023

As for OLEDs, Samsung has sold 101 million units and currently controls 227% of the OLED TV market Samsung is aiming for more glory this year and predicts that its dominance in the OLED TV market will "skyrocket in 2024" due to new software upgrades, such as the recently announced 360 Audio, and upcoming TV models

This prediction on Samsung's part is being pushed in the face of a possible slump in TV sales this year; according to Statista, the annual sales growth rate for the global TV market could be -024% lower Nevertheless, anything is possible with Samsung

In order to increase its market share in 2024, Samsung plans to announce a wide range of AI TV software upgrades at its latest technology seminar this Thursday These enhancements, made possible by the new NQ8 AI Gen3 processor, will not only bring out better picture quality in 2024 TVs, but also inject an improved personalized experience that will give the company's lineup a slight edge over its competitors

Samsung, as one of the top manufacturers of the best TVs in the field, has always shown an innovative hand and could introduce even more exciting products we will have to wait until late March or early April to set our sights on the 2024 TV models But in the meantime, it wouldn't hurt to try Samsung's Q70T OLED