Samsung OLED TVs Coming Soon? Long a fan of LED panels, Samsung may be planning its own foray into the best TV technology for the next year.

According to a new Korea Economic Daily report (via SamMobile), Samsung is working on quantum dot OLED (QD-OLED) TVs. The first QD-OLED sets will be 55" and 65" and will hit the market in "the first half of 2022," KED sources claim.

Instead of strictly separating QLED and OLED panels, Samsung has reportedly designed a hybrid panel that enhances OLED image quality with quantum dot pixels. Quantum dots have been at the core of the company's LED business for several years, although the company has recently focused on developing Samsung micro-LED TVs.

OLEDs are widely considered a premium imaging technology, but they are expensive. This price, plus the added brightness and viewing angles of quantum dots, as seen in Samsung's QN90A Neo QLED TV, has made Samsung's top-of-the-line TVs nearly as attractive as LG and Sony's OLEDs.

Previously, Samsung was rumored to be purchasing OLED panels from LG to diversify its TV offerings, but this new report suggests that the company is taking an in-house approach; according to KED, Samsung Display began producing QD-OLED panels last year. The company has reportedly started.

Flexibility as well as image quality could be an advantage of QD-OLED. The report reveals that Samsung's upcoming TV technology will not have a fragile backlight. This means that QD-OLED sets could be transformable like LG's rollable OLEDs.

While the party tricks are neat, consumers will be more concerned about the price, as KED analysts believe that QD-OLEDs are less expensive to produce than OLEDs and can be marketed as an affordable alternative to the more expensive panels that dominate the premium TV market. They believe that QD-OLEDs can be marketed as an affordable alternative to the expensive panels that dominate the premium TV market.

If Samsung's QD-OLED TVs are close to a finished product, we could see them as early as CES 2022 in January. It is not uncommon for TV brands to bring in new panels as experimental prototypes.

Samsung should have its hands full with MicroLED and NeoQLED, but the approach seems more plausible because it may also be ready to push the limits of TV technology further.