A look at the initial pricing of LG's OLED TVs in Korea suggests a welcome surprise: the LG 2021 OLED TV may be more affordable than ever! LG 2021 OLED TVs might be more affordable than ever!

Premium TVs are not often praised for being affordable, but if the new prices are any indication, OLED sets as 2021 models are launched in the coming weeks are likely to be considerably less expensive.

According to the Korea JoongAng Ilbo, the price of all LG OLED TVs will drop in 2021, with new models priced up to 20% less than the launch price of equivalent 2020 models.

The 65-inch LG G1 Gallery OLED (successor to the premium model featured in our recent LG GX OLED TV review) will sell for 4.6 million won ($4,081) in Korea, down 17.9% from 5.6 million won ($4,968) for the 2020 model

This price is the lowest in the market.

This price drop is an interesting possibility, although it may not be directly reflected in the US market, where the 65-inch LG GX OLED had an MSRP of $3,499 at launch.

The new LG G1 OLED will have the same premium design and features as its predecessor, but will be the first model to feature LG OLED evo technology. LG OLED evo technology promises better brightness and colors than current OLED panels

and is the first to feature the LG C1 OLED technology. [The LG C1 OLED is priced at 4.1 million won ($3,642), down 18% from 5 million won ($4,436) last year. When we first posted our review of the LG CX OLED, it was selling for $2,799 at most major retailers.

LG's less expensive B-series OLED models have dropped in price even further, with a 2021 price of 3.8 million won ($3,371), down 19% from 4.7 million won ($4,170) last year.

In 2020, the LG BX OLED TV was the most affordable of the company's OLED models, with the 65-inch screen size selling for $2,299. Since its launch, its price has steadily dropped, and it is currently available for $1,999.

However, LG is not cutting corners to bring this price down. According to early announcements, all 2021 LG OLED TVs will feature HDMI 2.1 connectivity, the latest version of the Dolby Vision IQ high dynamic range format, current Dolby Atmos and eARC (Enhanced Audio Return Channel) It will boast advanced features such as audio support, and gaming features such as automatic low-latency mode (ALLM) and variable refresh rate (VRR).

It is also a bold move, as new competitors such as Vizio's OLED TVs are lowering the bar for OLED entry with relatively affordable pricing; Vizio's 55-inch model is normally priced at $1,299, but during the recent Black Friday and Super Bowl weekend The big sale dropped it below the $1,000 mark.

The LG A1 OLED TV is a new entry-level model series that will be available in 2021 and will be a more affordable alternative to the value-oriented B-series OLED sets.

LG has not yet announced U.S. pricing for the 2021 models, but more details are expected in the coming weeks. Only time will tell if North American shoppers will be able to afford the latest OLED TVs at lower prices, but we remain hopeful.