Even though Paramount Plus doesn't start service until March 4, the first subscriptions are already underway, and ViacomCBS is doing its best to lock people into the service for a year by cutting the annual fee, usually $60 to $100, in half.

There are a few things you need to know first. If you check the annual fee and use the code "PARAMOUNTPLUS" in step 3 of checkout, your CBS All Access subscription starts right now.

And since Paramount Plus is a reboot of CBS All Access, the subscription begins with CBS All Access. This service will include NFL game coverage, CBS News, and exclusive movies and programming.

This will be home to content from Picard series, Comedy Central, Nickelodeon, MTV, and BET.

Super Bowl commercials promoting the service will feature characters who will call Paramount Plus their new home. Familiar faces included Jeff Probst from "Survivor," "Beavis and Butthead," James Cordon, and "Dora the Explorer."