The launch of the Xbox Mobile Store is coming soon.

The launch of the Xbox Mobile Store is coming soon.

There have been many rumors about the possibility of an Xbox mobile store, and Microsoft finally confirmed in May that plans were in the works. It was originally revealed that the store would launch at some point in July, but time is quickly running out if Microsoft wants to meet that deadline. However, newly discovered evidence suggests that this store could launch very soon.

As X (Twitter) user Klobrille discovered, a new web page with the URL xbox.com/mobilestore has appeared online. But before we get too excited, it appears to be a placeholder page that says "Coming Soon" along with the generic canned text for the Xbox Insiders testing program.

This page tells us two things about the upcoming Xbox mobile store: first, that Microsoft may be preparing to launch a new store, and that this web page could contain a lot of details about the new app store This means that.

Initially, the mobile store was supposed to launch as a web page, but this will definitely be the landing page for the entire Xbox mobile catalog. This should initially focus on first-party titles before growing. That way, people can access and install games directly from the web page without having to install a separate app store.

Once official app store apps are released for Android and iOS, this page will lead visitors in that direction.

Also, the general Xbox Insiders text suggests that the mobile store could be rolled out to Xbox Insiders before the general public has access to it. This makes a lot of sense and means that Microsoft can test the waters and make sure that the mobile store actually works properly before opening its doors to the masses.

The only reason for the Xbox mobile store to appear is that the EU forced Apple to open up the iOS platform to the region, allowing developers to distribute their apps from third-party app stores. Microsoft is not happy with the way Apple is handling the topic of third-party app stores, but that is not going to stop them from taking advantage of this change.

It remains to be seen when this store will actually launch. But hopefully we won't have to wait too long to play top Xbox titles on the best phones.

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