Watching the Olympics is something people around the world do every four years. But with so many sports, so many events, so many countries, and so many athletes, the viewing experience can be chaotic. Peacock is making the viewing experience easier than ever for the 2024 Paris Olympics by combining advanced technology, easy-to-understand features, and engaging original content.

NBCUniversal boasts that its comprehensive coverage of the Paris Olympics is the largest event in media history, with over 7,000 hours of coverage, including more than 5,000 hours of streaming; all 329 medal events will be streamed on Peacock; and the Olympic Games will be broadcast on NBCUniversal's “Peacock” network. That's great, but the “what,” “when,” and “how” are the big questions that always come up when watching any Olympics.

Even without much of a time difference (Paris is six hours ahead of the U.S. East Coast), the sheer number of events is staggering. On top of that, the events are divided into qualifiers, time trials, heats, and medal finals. World-class athletes, interesting primaries, and dramatic upsets. The “what,” “when,” and “how” seem impossible to figure out.

Peacock hopes to provide the answers. Here is what they are doing to lower the bar for Olympic spectators.

As in previous years, NBC and its sibling cable networks USA, E., and CNBC will broadcast a variety of events throughout the Olympics from Friday, July 26 through Sunday, August 11.

Peacock, however, is the one and only one-stop store. The service streams all sports and events, including all 329 medal-winning events, replays of all events, all NBC programming, select video clips, virtual channels, and original programming.

All coverage is available on the Olympic Hub (Peacock's) where you can find the biggest live events and replays, check the interactive schedule, browse by sport, search by athlete, and view medal standings. listed on the main navigation bar), which can be accessed from the Peacock.

Peacock will launch a multi-view experience for the Olympics, similar to what other services like YouTube TV and Apple TV Plus already offer. The multi-view feature will come in two forms. [The first is what the service calls “Discovery Multiview,” which will feature four views of key events with real-time commentary from NBCU Olympic experts.

The second is a traditional multiview that shows up to four matches on one screen in certain sports, such as track and field, soccer, and wrestling.

Another feature that Peacock is rolling out for the Olympics is live action: in GoldZone's whipping coverage, viewers can choose to continue watching the live feed of a particular event rather than continuing the coverage when it moves to another event.

For example, while watching gymnastics, they can select the “keep watching” button that pops up before the broadcast moves to archery or basketball coverage.

Live action also allows viewers to add upcoming events to a “My Stuff” list for later viewing. For example, if they are watching a swimming heat, they can add the medal match to the list.

For the 2021 Tokyo Olympics, Kevin Hart and rapper Snoop Dogg co-hosted the Peacock highlights show, which featured hilarious reactions and recaps of the day's events. Snoop was promoted to NBC correspondent for the Paris Games, while Hart returns to Peacock with a new partner: “Saturday Night Live” star Kenan Thompson.

“Olympic Highlights with Kevin Hart & Kenan Thompson” will debut on Friday, July 26, following the historic opening ceremony on the Seine. A four-mile-long fleet of approximately 90 boats will carry athletes from more than 200 countries past hundreds of thousands of spectators on the banks of the Seine.

Can't wait to hear what jokes Hart and Thompson will make about the cleanliness (or lack thereof) of the Seine, the possibility of sharks in the water, and anything else that comes to the comedians' minds; it's on Peacock, not NBC, so really anything goes. Earmuffs for the kids.

Of course, the 2024 Olympics would not be complete without the involvement of artificial technology. Peacock is using generative AI and AI speech synthesis technology to create personalized daily Olympic summaries in the voice of legendary announcer Al Michaels (with his help and input).

Each day, users can launch a customized playlist containing highlights of the events most relevant to them. Clips from the previous day's basketball game, swimming heat, table tennis match, fencing final, etc., are narrated by a voice reenactment of Michaels, trained using his past appearances on NBC.