Kling AI made a splash when it was released last month, offering high-quality generative video content similar in quality to OpenAI's yet-to-be-released Sora. Initially available only in China and requiring a Chinese phone number, the service is now being rolled out globally.

Developed by Chinese tech giant Kuaishou Technology, the Kling model can generate videos up to 2 minutes in HD resolution. It uses advanced 3D reconstruction technology to create more natural movements of people and animals.

According to X, the Kling team has released an international version that requires 10 credits for each generation, with 66 credits available per day. Subscription tiers are coming soon.

Artificial intelligence video generation is a rapidly changing and growing field, with Runway announcing improved realism and 10-second clip generation with Gen-3 earlier this month, and Luma Labs improving Haiper with the impressive Dream Machine last month.

These new model updates were initially driven by Sora, which OpenAI announced earlier this year; Sora still stands out as the best content generation, and a number of new short films were recently released on YouTube to fully YouTube, demonstrating its potential to the fullest.

Kling AI takes a slightly different approach to AI, utilizing generative 3D in the creation process, offering Sora-level scene changes, clip length, and video resolution. openAI currently grants access to Sora to only a few select creators. Kling may be the kingmaker, as it is currently only allowing a few select creators access to Sora.

According to OpenAI, Sora is capped at about one minute per generation, and takes more than 15 minutes at a time.

However, OpenAI can take some comfort in the fact that the global release currently only allows 5 seconds for the first clip to be created, which is a long time for a single clip. Therefore, unless Kling upgrades soon, Sora could be on the market within the next few months.

There are two ways to access Kling. The most powerful and feature-rich version is available only in China and requires a Chinese phone number. There are services available to obtain a phone number, but they are unreliable and not recommended.

Another option is to accept the limitations of the global version. In this case, simply go to KlingAI.com, sign in with your e-mail address, and start making videos.

The easy-to-use interface allows for text-to-video and text-to-image conversion, and unlike Runway, Haiper, and Luma Labs, allows for up to 2,000 characters of prompts, making it very descriptive. Longer, well thought out prompts seem to work better.

One thing to note is that it is slow. I was able to write, edit, put into a content management system, and publish this entire article in less time than it took to generate the first 5 seconds of video. This may be because the Dream Machine was similarly slow when it was first released, and everyone was flocking to try it out.

Kling's worldwide release is a good thing for the AI video market.

Eventually, all AI video tools will end up at similar quality levels as they strive to create “open world” AI platforms where the underlying models understand the real world.

Additional services, speed of generation, and most importantly, pricing, will be the key to success.