Fox launched its popular free streaming service Tubi in the UK on July 2. The expansion is a major step in Tubi's global growth strategy, giving UK viewers access to an extensive (and surprisingly decent) library of free on-demand content. [Tubi, acquired by Fox in 2020, was a major player in the U.S. ad-supported video-on-demand (AVOD) market. Known for its wealth of movies, TV shows, and original content, Tubi offers a no-cost alternative to subscription-based services such as Netflix, Amazon Prime, and Disney Plus.

With the launch of the service in the UK, Tubi aims to reach a new audience eager for diverse and accessible entertainment options. The platform promises to deliver thousands of hours of content across a variety of genres, including drama, comedy, horror (my personal favorite), documentaries, and children's programming.

UK viewers can expect a mix of beloved classics and modern hits when they tune in to the streamer, and Tubi will offer more than 20,000 hours of content, including content from Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment movies and TV shows that have actually launched.

I took a look at the library myself and was amazed at the great movies there. Nerve, American Psycho, Wonder Woman, and even The Terminator. You don't even have to sign up, you can go directly to the website or app and start streaming content at any time.

However, if you want to save your favorites, watch from where you left off, or set your preferred content, signing up is convenient. It's completely free to create an account, so there's no harm in it.

I also discovered one of Tubi's key features. It is a very simple interface that facilitates browsing and discovering new content. The platform's recommendation engine helps tailor suggestions based on viewing habits, allowing users to quickly find shows and movies that match their interests; Tubi's model is also completely ad-supported, with occasional ads, but free access to all content

In the U.K., Tubi is a "free" service.

Tubi's launch in the UK comes at a time of increasing competition in the streaming market, with services like BBC iPlayer, ITV Hub, and All 4 already offering free ad-supported content, and platforms like Netflix and Prime Video platforms like "Netflix" and "Prime Video" dominate the subscription field. However, Tubi's solid library and free access sets it apart from these alternatives and could attract a larger user base looking for more diverse and cost-effective viewing.

For now, UK viewers can immediately reap the benefits of Tubi's launch with access to free, high-quality entertainment. Start streaming valuable movies and shows on Tubi's website now, or download the app on your cell phone.