Contrary to reports, Apple is not currently in talks with Meta about integrating its MetaAI or Llama 3 models into Apple Intelligence. The two companies discussed a partnership in March, but Apple apparently rejected the idea of deeper integration.

Under the agreement between OpenAI and Apple announced at WWDC, ChatGPT will be offered as an extension of Apple Intelligence rather than a deep integration. This includes sending more complex queries to chatbots that cannot be handled by Apple's own AI.

According to Bloomberg, Meta approached Apple in March about a partnership, but it did not result in more than brief discussions because Apple does not consider Meta's privacy practices strict enough. part of the OpenAI agreement is that data sent from Siri cannot be used to that it cannot be trained.

Since Apple Intelligence is not expected to launch until the fall when the iPhone 16 lineup is released, additional agreements may be in place by then. If Meta can convince Apple that it can meet privacy requirements, a version of MetaAI may be on the horizon.

Siri will receive a major AI upgrade this fall. It will include the ability to speak in natural language and handle complex tasks. Most of this will be handled either in an on-device model or using Apple's secure cloud.

However, some of the functions that people have come to expect from AI, such as generating images and creating long-form text content, will be performed by other AI models, particularly ChatGPT.

Discussions with Meta over offering Facebook's Maker to provide these additional services took place in March. This was around the time that rumors were flying that Apple was in talks with everyone from Google to Baidu.

It was also, as confirmed at WWDC, when the company was finalizing a deal to introduce ChatGPT as an option for Siri.

The integration with ChatGPT is not particularly deep. It is essentially a plugin that sits on top of all Apple Intelligence models, with the option to send a prompt to ChatGPT after an alert from Siri on the data and have the result returned by Siri.

Apple's strict privacy requirements pushed OpenAI to agree not to train any data sent via Siri as a prompt and to ensure that the data is quickly discarded after use.

I think this "plug-in" approach is part of a broader ecosystem that Apple is building around its AI model and tools.

Apple has not ruled out a deal with Google in the future, with Craig Federighi, Apple's senior vice president of software, hinting that he could see Gemini integration as an alternative at some point next year.

The ability to interchange with other models will also help Apple in the corporate space, as it will allow cell phones assigned to companies to send data to Salesforce Einstein instead, or to custom chatbots trained solely on corporate data. It will help.

AI startups and large tech companies building AI models will likely have to agree to Apple's strict privacy protection rules, which ensure that personal information is not used to train models and that Apple deletes important information before it is sent They will have to.