Motorola's new $29 Key Finder has two major advantages over Apple's AirTags.

Motorola's new $29 Key Finder has two major advantages over Apple's AirTags.

Forgetful Motorola smartphone users will be excited to hear that the mobile brand's first dedicated key finder is coming soon. The aptly named Moto Tag is similar in many ways to Apple's AirTags and Samsung's Galaxy SmartTags, but the Moto Tag also has features that set it apart from the competition.

The Moto Tag, which will be available on August 2 for $29.99 each ($99.99 for a four-pack), was announced along with the flagship Motorola Razr Plus 2024 and the standard Motorola Razr 2024. It is touted as a handy accessory for the new Razr family, but can be paired with any Motorola smartphone to locate lost items via Google's Find My network.

Helping to find lost or misplaced items is a basic feature of any key finder, and the Moto Tag goes a step further with the ability to send a ping from the tag to the smartphone and the option to use the tag as a camera shutter to the tag. There is a clickable button on one side to perform these actions.

I had the opportunity to demonstrate both functions and they worked as advertised. The reverse detection feature helped me find a Razr intentionally hidden in a bag. Then I put the phone in flex mode on the table, posed, and pressed the shutter button; the Moto Tag is so small and inconspicuous that you can't even see it in my hand to take a picture.

Like the Air Tag, the Moto Tag requires more or less the same accessories. There is no place to attach a keychain, so you need something to wrap around it to some degree. As far as I can tell, it is the same size as the AirTag, so you should be able to get an affordable leather AirTag case from Amazon. I assume Motorola will eventually manufacture and sell accessories specifically for the Moto Tag, though. [I have AirTags on everything from my wallet, backpack, water bottle, and even my dog; I can ping my iPhone using my Apple Watch, but the ability to have any of the accessible AirTags help me find my iPhone instead, It's something Apple should borrow from Motorola for AirTags 2.0.

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