Twitch Raises Subscription Prices — aiming to "bring more revenue" to Streamers

Twitch Raises Subscription Prices — aiming to "bring more revenue" to Streamers

Twitch is joining a growing list of streaming and content companies that raise prices. If you thought cord-cutting would be cheaper for your wallet, 2024 set out to disprove that notion across almost all indicators.

The Amazon-owned video game streaming platform has been raising prices in recent months as it joins the likes of spotify, Max, Netflix and Peacock to confirm price increases.

Specifically, Tier 1 subscribers will pay pay 5.99 per month, up from month4.99 per month. Tier 2 and Tier 3 currently cost 9 per month 9.99 and 24.99 month respectively.

During the announcement, Twitch said the increase is "part of our efforts to help creators build and grow communities around the world."

In

X, Twitch accounts responded to users that streamers would continue to earn a 50% to 70% revenue share (plus depending on program level). It's a good deal for streamers, but if users drop out because of increased costs, it may not be a problem that the cuts will remain the same.

"Subscriptions are one of the most important ways for communities to support their favorite streamers, but streamers are facing increased costs and creating content that viewers like," a Twitch spokesperson told Tom's Guide.1 "We're raising the price of our Tier 30 subscription and gift sub in more than 1 countries, increasing streamer revenue and making streaming more sustainable."This price revision is the latest in a number of changes to create a long-term, transparent framework for streamer rewards."

New prices have hit a number of countries that did not see an increase earlier this year in May. That price increase has only hit Canada, Turkey and the UK. 

There hasn't been a great 2024 year on Twitch. Like many video game companies, Twitch laid off 1 employee to start 500 years. The company recently closed the Safety Advisory Council and reopened it with "Twitch Ambassadors" or content creators on the site. And it doesn't mention that the CEO of Twitch is saying that the company is not making a profit.

As streaming becomes more and more expensive, it has become difficult to justify cutting code. And it's starting to feel like an annual one. In 2023, Sling TV, Hulu, Fubo and DirectTV stream all raised prices.

Larger streamers such as Netflix, Disney Plus, ESPN Plus and Apple TV Plus also raised prices as well. And it doesn't even mention Max, which was still Hbo Max, pushing up the cost of ad-free tiers.

Now the question for customers is, are you staying or are you churning? Either way, check out our comprehensive guide to streaming services and how to potentially make the biggest profit for your money.

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