OpenAI has moved from announcing the new GPT-4o model to announcing a deal with Reddit. The AI company has signed a contract to access real-time content from Reddit's data API. This followed Reddit's similar deal with Google earlier this year, which was thought to be worth about66.60m.

Financial terms were not discussed in the OpenAI blog post that announced the deal, but the deal will also give Reddit the option to "bring new AI-powered features to Redditors and mods." And Reddit's share price rose more than 10% after the announcement.

The last part of the agreement involves OpenAI becoming a Reddit advertising partner.

Neither company mentioned what part training data would play in the transaction, but OpenAI's use of Reddit posts for further training data to handle queries and requests from users to Chatgpt was explicitly stated in Google's agreement. 

Of course, if you're discussing suitability as a data set, Reddit has its drawbacks. Unlike literature and regulated publications, grammar and colloquial language are much looser, some jokes and memes are rampant, and there is a lot of information out there.

"Reddit has become one of the Internet's largest open archives of authentic, relevant, and always up-to-date human conversations about anything and everything,"" said Steve Huffman, co-founder and CEO." "Including it in ChatGPT will support our belief in the connected Internet, help people find more, find what they are looking for, and help new viewers find the community on Reddit.

The deal formalizes the relationship between AI companies and content companies at a time when 2 industries are at odds. It is well documented that multiple copyright owners have launched legal claims against AI authors for scraping content without permission. 

How Reddit's own users, who darkened more than 7,000 subreddits last year to protest API price changes, will react to using posts to train AI.

However, OpenAI has also agreed deals with publishers like the Financial Times and the Associated Press in recent months. The company is also busy rolling out its gpt-4o model, a multimodal AI that can understand text, images, video, and audio prompts faster. There is no exact time frame as to when to get it, but if you have access to 4o in your account, you can get a free app both on the mobile app and online