Apple made several big announcements about the apps expected on the Apple Vision Pro at launch, including Disney Plus, Prime Video, and other best-of-breed streaming services: Netflix.

Netflix previously confirmed that it has no plans to introduce native apps for the Apple Vision Pro, but now CEO Greg Peters is not convinced that the device is "very sub-scale" and will "bring returns" for streamers He explained that this is because they do not.

Put another way, until Apple's mixed reality headset proves popular among early adopters and beyond, Netflix will continue to focus its efforts on more reliable platforms.

Peters was asked about Netflix's decision in a recent interview with Stratechery; Netflix is one of several well-known platforms whose apps will not be available on the Apple Vision Pro at launch, others being YouTube and Spotify, among others. However, Netflix executives left the door open for future collaboration, explaining that streamers will "see where the Vision Pro goes."

"We have to be careful not to invest where we can't really get a return," he said. Indeed, we are constantly discussing it with Apple trying to figure it out, but for now, this device is very sub-scale and not particularly relevant to most of our members."

Asked if there is any chance that Apple will change its big picture strategy for Netflix down the road, such as Apple's $3,500 gamble ending with the next iPhone, Peters said there is always that possibility. Sometimes we find great spaces of overlap. We can move very quickly. Sometimes it takes a little more time."

This is a way of saying that Netflix does not want to spend the time, money, and effort to create a Netflix app that can be easily navigated with Vision Pro's hand gesture controls.

The Apple Vision Pro is scheduled to launch on February 2, with pre-orders opening on January 19; Apple analyst Ming-Chi Kuo said that based on inventory and shipping times, between 160,000 and 180,000 headsets have been sold so far.Vision Pro is already a target for duffers, with new reports claiming that duffers are using "thousands of bots" to secure pre-orders and then listing those pre-orders on eBay.