At an EU-focused event on Friday, Samsung announced the European pricing structure for its 2024 TV lineup, but it seems that even Samsung is not immune to the effects of inflation By the looks of things, the cost of the average Samsung TV will rise by about 10%, and some OLED TV models, like the 43-inch Samsung QN90D, will rise 30% from €1,299 last year to €1,699 in 2024

The full breakdown can be found at TechRadar, but a sampling of the data reveals a larger trend: in 2024, Samsung TVs are becoming more expensive

Overall, there are many price increases, but not all series are going to be more expensive As the table above shows, the Samsung Q60D will remain the same price as last year's Samsung Q60C, while the Samsung QN900D and Samsung Q70D will actually be slightly cheaper than the previous model

So this data comes with the caveat that there can be considerable differences between the US and EU pricing models This is due to differences in shipping costs to the EU and differences in duties and taxes Samsung could also price its TVs differently in the two regions simply because the market conditions in the two regions are different

In other words, one should not assume that there is a one-to-one relationship between the EU price Samsung announced today and the US price it will announce

Instead, what should be noted is the general trend, which shows that in most cases, Samsung TVs released in 2024 will be more expensive than their predecessors This is in sharp contrast to the past, when new TVs tended to be about the same price as the same model from the previous year at the time of launch This cost increase may be a major reason why TV sales will not grow in 2024

So what should TV lovers do? The best solution for those who want to stick with Samsung is to wait for TVs to go on sale on Black Friday and Cyber Monday later this year Another option is to look at lower-priced competitors (TCL and Hisense) that have entered the market Finally, you can also get last year's models, like the wonderful Samsung S95C OLED, at a discounted price this year when new models are available

However, we cannot make a definitive recommendation until Samsung reveals its 2024 pricing structure for the US and UK in March or April