With CES 2024 over, it's time for Samsung's Galaxy Unpacked 2024 event to take center stage, with the Galaxy S24, Galaxy S24 Plus, and Galaxy S24 Ultra expected to make their first public appearance.

These three devices should be the centerpiece of Galaxy Unpacked 2024, which will take place on January 17 at 1pm EST/6pm GMT. In addition to Samsung talking about the hardware changes planned for its flagship phone, another major focus at the event will be the handset maker's efforts to incorporate more artificial intelligence into its devices.

Here is everything you need to know about the Samsung Galaxy Unpacked 2024, including the latest Galaxy S24 rumors, plus speculation about other products that may join the new phone at Unpacked.

If you've been following Samsung for a while, you know that Galaxy Unpacked is a showcase event for the company's gadgetry - primarily smartphones, smartwatches, tablets, audio devices, and sometimes computing devices - lineup. Samsung has held at least two events this year. Samsung will likely hold at least two Galaxy Unpacked events this year, one scheduled for January 17 and another in late summer, though more could be on the way.

In 2023, Samsung held two Unpacked events, the first in January 2023 for the Galaxy S23 series and the second in July 2023 for its folding phones. These events often revolve around notable consumer gadgets, while other lesser-known devices are reserved for individual announcements that do not receive direct event treatment, such as the recent Galaxy S23 FE announcement.

Samsung has confirmed that Galaxy Unpacked 2024 will take place on Wednesday, January 17. The live event will take place at the SAP Center in San Jose, CA and is scheduled to kick off at 10:00 am PT / 1:00 pm ET. As with previous Galaxy Unpacked events, the event will be live streamed on YouTube and Samsung's various channels, so you will be able to watch the event unfold in real time. (We have a guide on how to watch the Galaxy Unpacked live stream, we will embed Samsung's presentation).

This is a very early time for Samsung to unveil a new model. Typically, at least in recent years, announcements have been made in February. For example, the Galaxy S23 was announced on February 1, 2023.

Given that last year's Unpacked event was exactly that, it is almost certain that Samsung's latest Galaxy flagship will be seen at that anticipated event. the abundance of Galaxy S24 rumors also indicates that the smartphone's launch is imminent

However, the Galaxy S24 is not the first smartphone to be announced.

But there may be more than new models - especially when you look at what competitors have announced for the busy holiday season. Here is what could be announced at Galaxy Unpacked 2024.

This is likely to happen since the Galaxy S23 debuted almost a year ago. And Samsung, like other phone makers, tends to refresh something once a year.

So far, S24 rumors suggest that the Galaxy Unpacked 2024 will feature the Galaxy S24, Galaxy S24 Plus, and Galaxy S24 Ultra. These flagship-class phones are intended to set the bar high for all other flagship releases in 2024, but since they come after other significant releases like the iPhone 15 and Pixel 8 series, which are direct competitors, they definitely need to make an impression.

In this context, the Galaxy S24 Ultra is getting a lot of attention because it is expected to offer the same premium features as past models. It also replaces the Galaxy S23 Ultra, which was one of the best phones last year.

Rumors suggest that there will be major changes to the S24 Ultra's telephoto camera, which may feature a 50MP lens instead of the current model's 10MP lens. There is also a possibility that the Galaxy S24's 10x optical zoom will be replaced by a 5x zoom.

It will also be interesting to see how much Samsung's new model will cost, given pricing rumors that the Ultra model could be more expensive.

However, the most attractive thing about the Galaxy S24 lineup may turn out not to be hardware-related. Instead, the focus may be on growth areas surrounding artificial intelligence.

Smartphones like the Galaxy S24 Ultra could become incredibly smart with the help of artificial intelligence, which the Pixel 8 series is focused on. Samsung is poised to conquer this lucrative market with Galaxy AI, a comprehensive mobile AI experience with on-device and cloud-based AI. Samsung ended 2023 with a blog post touting the arrival of more advanced AI "early next year" in what will likely be its flagship model. Well, early next year is exactly now, and it's time to see what Samsung's phones will feature.

In addition to Galaxy AI, we may also see around Samsung Gauss, a generative AI model that can create and edit images based on machine learning technology. How it might be implemented in a phone is something we are eager to see to further differentiate Samsung's Galaxy phones from the competition

, but there is another rumor that paints a strange decision that could contain the new AI-assisted feature through a paywall. Certainly, we would hate to think this could happen, but companies are always finding other revenue streams to pursue.

In the official Galaxy Unpacked video released by Samsung, there is a section where the shape of the cube changes into a star, and the star surrounds a text logo that announces "Galaxy AI is coming". This is evidence that artificial intelligence will be the focus of this event.

Phone rumors have dominated preparations for Galaxy Unpacked, so it is quite possible that the Galaxy S24 reveal is the only item on the agenda. However, there are other possibilities if Samsung wants to use this opportunity to market multiple products.

Although a longshot, the Galaxy Unpacked 2024 may be a good opportunity for Samsung to at least preview an entirely new wearable. Samsung's Galaxy Ring would be the perfect introduction for those looking to get in shape and ring in the New Year. This ring-shaped wearable has been rumored for some time and is likely to be a product comparable to the Aura Ring.

Like the smartwatch, the unannounced Galaxy Ring is believed to be a fitness tracker, helping people stay in shape by tracking exercise and monitoring heart rate. It may also include advanced features such as blood pressure monitoring and aFib detection. Nevertheless, these premium features could delay the release of the Galaxy Ring, as it may take time to obtain FDA approval.