Apple has unveiled a new Pride Edition Apple Watch band and a new watch face wallpaper that will be available in an upcoming software update. Both bands were unveiled yesterday in conjunction with International Anti-Homophobia, Transphobia, and Biphobia Day (IDAHOBIT).

One of the bands features a colorful braided style and can be worn on the wrist without adjusting the clasp or buckle. Apple states, "The new braided solo loop represents the breadth of the LGBTQ+ community and experience."

This is not the first time Apple has released a Pride-themed Apple Watch band; in 2016 the company released a limited edition band and watch face, and has repeated it every year since.

This year, however, Apple managed to enhance the overall look by adding other Pride flag colors to the traditional Pride rainbow look. For example, light blue, pink, and white were added to represent the transgender and non-binary community, while black and brown were added to represent the black and Latino community.

Apple CEO Tim Cook added, "In many ways, Apple supports the ongoing and unfinished work of equality for diverse and intersecting communities, and we want to provide every opportunity to celebrate and honor this history during Pride season."

And of course, there will be a new watch face designed specifically to match the band and the wave pattern that corresponds to all the signature colors.

Like Apple's previously released braided Solo Loop band, the price here is $99.

Another band is the classic Nike Sport Loop (priced at $49), which features all six original Pride rainbow colors mixed with striped white. Owners of this band will also love the Nike Pride watch dial, which matches the band perfectly.

Both bands are already available for purchase on Apple's official website and will be in stores on May 25.

According to Apple, the company is "a member of Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, National Center for Transgender Equality, PFLAG National, SMYAL, The Trevor Project, and other LGBTQ+ advocacy organizations working to effect positive change, as well as proud to provide long-term financial support to the international ILGA World."