With the news that LG's entry-level OLED will be available this May, it looks like we will be seeing LG BX OLED TVs in stores much sooner than expected

In the past, LG BX OLEDs have been released several months after the main spring models, apparently in an attempt to prevent the lower-priced models from eating into sales of the more premium models This year, however, LG is changing its game plan and launching the BX along with the more premium LG CX OLED and LG Signature GX Gallery OLED

The LG BX OLED uses LG's self-luminous OLED panel, which uses individual light-emitting pixels instead of the separate backlight used in traditional LCD TVs The full illumination of the pixels allows the display to produce not only true blacks, but also vibrant colors and wide luminance variations for HDR (High Dynamic Range) content such as HDR10 and Dolby Vision New 2020 models also support Dolby Vision IQ, which adjusts the brightness of the HDR format to match the brightness of the environment

Thanks to built-in support for both Google Assistants and Amazon Alexa, the BX also serves as a central hub for all smart home devices

The affordable BX uses an Alpha 7 Gen 3 processor, a lower-spec chip than the more expensive CX and GX models use This hardware difference results in skimpy support for some of the latest smart features, such as content-aware search and intelligent sports alerts [This HDMI 21 supports 4K content at 120Hz and offers advanced features such as enhanced ARC for better sound and an automatic low-latency mode (ALLM) useful for gaming [In addition to the TV's 22-channel, 40-watt sound, Dolby Atmos support should provide excellent sound quality

The LG BX OLED will be available in 55- and 65-inch models this May, priced at $1,599 and $2,299, respectively