If you're a little bored with Instagram's usual filters, this photo-sharing service is about to get a major upgrade in the video department Facebook has acquired animated picture platform Giphy for $400 million

What does this acquisition mean? According to Axios, which first reported the acquisition, Giphy "will retain its own brand and major integration is expected to take place through Facebook's Instagram platform"

According to Facebook's post, the company plans to integrate Giphy's librable into Instagram and other apps As Facebook points out, 50% of Giphy's traffic already comes from its apps, with half of that coming from Instagram Therefore, integrating Giphy into the Instagram app seems like a logical next step

We know what you're thinking Will Giphy as we know it cease to exist? Facebook claims that "people can upload GIFs" and that developers and API partners will continue to have the same access to Giphy's API

As CNBC points out in its own report on Facebook's acquisition of Giphy, Apple uses Giphy images in iMessage, and Slack and Twitter have also integrated Giphy into their apps It is therefore up to Facebook to allay the concerns of Giphy's other partners

The biggest obstacle to Giphy's integration into Instagram may be the federal government The deal is likely to come under FTC scrutiny due to its sheer size