One of the most annoying things about surfing the web may soon be going away, as Chrome wants to fight the worst ads that consume PC resources, spin up fans, and shorten battery life

In a blog post written by Marshall Vale, a product manager at Chrome, the browser limits the resources display ads can use before users interact with them When the ad reaches Chrome's limit, the ad's frame moves to an error page, notifying the user that the ad has used too many resources

This is not the same as an ad blocker, but it addresses the biggest offenders and should result in smoother performance and longer battery life when surfing the web

So how bad are these ads? Initially, Google targets the "worst ads" that use 4 MB of network data or 15 seconds of CPU usage per 30 seconds Alternatively, the total CPU usage could be 60 seconds

According to the Chrome team, only 03% of ads currently exceed this threshold The problem, however, is that ads use more than a quarter of the network data and 28% of the total CPU usage of all ads

Google says it will experiment with this new parameter over the next few months and will begin this "intervention" with a stable build of Chrome at the end of August For ad creators, now is the right time

Don't want to wait, as Mashable reports, you can enable this feature in Chrome right now First, type "chrome://flags/ #enable-heavy-ad-intervention" in the address bar and hit return

Then Chrome's flags list page will appear, with "heavy ad intervention" highlighted Click the box marked "Default" and change it to "Enabled

Try the heavy ad intervention feature and let us know in the comments if your browsing experience with Chrome has improved