Black Friday sales are heating up, and already your favorite retailers are discounting this year's most popular items That includes big-name OLED TVs like the LG CX OLED, which is now over $600 off

Amazon has a 55-inch LG CX OLED for $1,39699 A set this size is normally $1,99999, so buy today and save $603 If you're wondering whether to wait for more Black Friday best TV deals, you should know that this is the lowest price to date for LG's latest OLED Did we also tell you that it's the best TV we've tested this year?

In our review of the LG CX OLED TV, we appreciated the set's great display, built-in Google Assistant and Amazon Alexa support, and a ton of other smart features, including smart home controls from LG's webOS 50, intuitive motion control remote control additions, and other features make it one of the smartest TVs we've seen

LG has improved its excellent OLED by adding a more powerful processor, Dolby Vision IQ (which adjusts HDR performance based on ambient lighting), and enhanced sound with AI-powered audio tuning

And while the LG CX OLED's premium price may put some shoppers off, it packs premium value over more expensive OLED competitors This was before the product went on sale Now, at $600 off, it's a steal for an OLED TV before Black Friday

For more TV discounts, check out the best cheap TV deals and Best Buy Black Friday TV deals we're tracking right now