Everything we've heard about Samsung's Galaxy S21 suggests that it will launch earlier than usual.

There has been a lot of speculation as to why Samsung is moving up its launch plans, but the latest reports claim that it is all because of Apple and the iPhone 12.

Samsung has in the past adopted a more flexible launch schedule in light of poor sales, but this time the focus is on Apple rather than the performance of Samsung's Galaxy Note 20 series. The gist of it is that Samsung is trying to steal Apple's thunder and shorten the hype surrounding the iPhone 12 series.

According to Korean media site Maekyung, Samsung saw a unique opportunity in the delayed launch of the iPhone 12. iPhone 12 was launched in October, nearly a month later than usual, and with two models still unreleased, Samsung saw an opportunity to steal Apple's spotlight Samsung sees this as an opportunity to steal Apple's spotlight.

Past reports have also suggested that Samsung is trying to fill the void left by Huawei, which has failed to provide users with access to Google Play services and has been critical of the apps on the Play Store.

This is a big risk on Samsung's part, especially since the rumors we have heard about the Galaxy S21 series do not suggest that there will be too many upgrades this time around. The S21 Ultra is currently getting the most attention, and we have heard that the S21 Ultra may have two telephoto lenses (3x and 10x), whereas the iPhone 12 Pro has 2x and the Pro Max has 2.5x.

Previous rumors of an under-display camera in the S21 lineup have been quashed, as has the 65W ultra-fast charging; an early launch of the S21 could be profitable for Samsung, but given the iPhone 12's popularity to date, it will not be easy

Samsung is also looking for a new phone to be released in the near future.

Let's hope Samsung has some killer features in store for the S21 that we haven't discovered yet.