Amazon has done it again Just days after discounting our favorite 2020 TVs, the e-commerce giant is discounting LG's spectacular OLED TVs even more Simply put, this is one of the best Black Friday sales campaigns we've ever seen

Amazon is currently offering the 55-inch LG CX OLED for $1,34999 (There is a small coupon under the price that will save you $47 at checkout) This TV is normally $1,99999, so you save $650 when you buy today This is one of the best Black Friday TV deals from any retailer

In our LG CX OLED TV review, we praised the set's great display, built-in Google Assistant and Amazon Alexa support, and a ton of other smart features from LG's webOS 50, you'll find smart home controls and intuitive motion control remote control additions, it's one of the smartest TVs we've ever seen, as well as the best TV we've reviewed in 2020

LG has improved its excellent OLED with the addition of a more powerful processor, Dolby Vision IQ (which adjusts HDR performance based on ambient lighting), and enhanced sound with AI-powered audio tuning

And while the LG CX OLED's premium price may put some shoppers off, it packs premium value over more expensive OLED competitors It is the best TV you can buy this year

For more TV deals, see Best Buy's Black Friday TV deals