Black Friday is a great time to upgrade your streaming setup thanks to bargain prices on technology products from Amazon and Roku.

Right now, Amazon has the Roku Premiere 4K on sale for $24. That's nearly $16 less than the regular price of $39.99, a savings of 40%. For this low price, you get a powerful and reliable streaming player that plays gorgeous 4K video.

The Roku Premiere 4K is one of the best streaming devices on the market. Its main competitor is the Amazon Fire TV Stick, which also offers 4K streaming for $39.99 (MSRP).

The Roku Premiere 4K does not come with a voice remote like the Fire TV Stick, but it does come with the sleek, easy-to-use, and customizable Roku OS; setting up Roku takes only a few minutes, and it can stream Netflix, Hulu, Peloton, Spotify, and thousands of other streaming channels. In addition, The Roku Channel, which offers many free movies and TV shows, is also available.

You can pair the Roku Premiere 4K with a phenomenal screen by checking out our Black Friday TV deals. And keep it locked to Tom's Guide for more deals, including our pick of Walmart Black Friday deals.